Privacy
Policy

Personal information we collect or process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person.

Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from this information:

• Contact details. Your name, address, billing address, shipping address, phone number and email address.
• Financial information. Credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information. Your username, password, security questions, preferences and settings.
• Transaction information. Items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as details about your past transactions.
• Communications with us. Information you include when communicating with us, including when sending a customer support inquiry.
• Device information. Information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information. Information regarding your interaction with the Services, including how and when you interact with or navigate them.

Personal information sources

We may collect personal information from the following sources:

• Directly from you. Including when you create an account, visit or use the Services, communicate with us or otherwise provide us with personal information.
• Automatically through the Services. Including from your device when you use our products or services, visit our website or interact with cookies and similar technologies.
• From our service providers. Including when we engage providers to enable certain technologies and they collect or process personal information on our behalf.
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, tailor and improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items you are interested in, send notifications related to your account and process purchases, returns, exchanges or other transactions.

We may also use your information to create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews and create a customised shopping experience, such as recommending products related to your purchases.

Marketing and advertising

We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or postal mail.

We may also show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased, added to your cart or otherwise interacted with.

Security and fraud prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services.

If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password or other access details with anyone else.

Communicating with you

We use your personal information to provide customer support, respond to you, provide effective services and maintain our business relationship with you.

Legal reasons

We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies.

We may also use information to investigate or participate in civil discovery, potential or actual litigation or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy.

• With Shopify, vendors and other third parties who perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
• With business and marketing partners to provide marketing services and advertise to you.
• Shopify may support personalised advertising with third-party services based on your online activity across different merchants and websites.
• Depending on where you reside, you may have a right to direct us not to share information about you for targeted advertising and marketing based on your online activity.
• When you direct, request or otherwise consent to our disclosure of certain information to third parties, including for product shipping, social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction, such as a merger or bankruptcy, or to comply with legal obligations, enforce our terms and policies, and protect or defend the Services, our rights and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services.

To help protect, grow and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.

To provide these enhanced features, Shopify may use personal information collected about your interactions with our store, other merchants and Shopify.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights over Shopify's use of your information for these purposes.

To learn more about how Shopify uses personal information and the rights available to you, visit the Shopify Consumer Privacy Policy .

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies, terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness or reliability of information found on those sites.

Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may be viewable by other users of the Services or users of those platforms without limitation as to its use by us or a third party.

Our inclusion of such links does not, by itself, imply an endorsement of the content on those platforms or their owners or operators, except as disclosed through the Services.

Children's data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority in your jurisdiction.

If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request that the information be deleted.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we share or sell, as those terms are defined under applicable law, personal information belonging to individuals under 16 years of age.

Security and retention of your information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security.

Information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information.

These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline a request as permitted by law.

Managing communication preferences

We may send you promotional emails. You may opt out of receiving these communications at any time by using the unsubscribe option displayed in our emails.

If you opt out, we may still send non-promotional emails, including communications about your account or orders.

You may exercise any available rights through the Services or by contacting us using the details below.

To learn more about rights related to personal information processed by Shopify, visit the Shopify Privacy Portal .

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we process a request, as permitted or required under applicable law.

In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf. Before accepting such a request, we may require proof that you have authorised the agent to act on your behalf, and we may ask you to verify your identity directly with us.

We will respond to requests in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below.

Depending on where you live, you may have the right to appeal our decision by contacting us or to lodge a complaint with your local data protection authority.

International transfers

We may transfer, store and process your personal information outside the country in which you live.

If we transfer personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the United Kingdom.

These mechanisms may not be required where the information is transferred to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.

We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice where required by applicable law.